Umajin has new PBR lighting model. Physically based rendering or PBR is a shading model in computer graphics that seeks to render graphics in a way that more accurately models the flow of light in the real world. Basically, you get to decide the lighting information for each pixel, its shininess, its roughness, its color, its occlusion. The underlying shader models the materials microsurfaces and how they reflect, absorb and...

Umajin demonstrated a multi-person co-spaced VR environment at the combined ISMAR/AWE show in Munich. There were three different demos, in this specific demo users had to triage inbound events occurring in Hong Kong. The two users were huge in scale compared to the city and could see incoming events as orange markers. When they picked a marker the details of the event would be transferred to a tablet. From the...

Umajin showed off its data presentation and dashboarding layer, digital agents, 3D animation and VR rendering in this interactive experience, generated from the underlying data for each of the WPP BrandZ international reports. This event was focused on the new top 100 China brands report and was powered by BrandZ, Semaphor, Umajin and the new Intel NUC.  The experience allowed visitors to the House of Lords to go through a...

It seems like every major technology vendor is delving into the augmented and virtual reality space, claiming to have the latest and greatest solution for the market. Unfortunately, these technologies may not live up to expectations when it comes to enterprise use — whether it’s platforms like AWS Sumerian, Microsoft Visual Studio, or hardware such as the HoloLens and the upcoming Magic Leap. Right now, gaming is the area that...

See article on Information Management (more) We are moving toward a digitally-enabled world, where the lines between real and digital are blurring. As the digital world becomes an increasingly detailed reflection of the physical world, it creates fertile ground for new business models and ecosystems. To embrace a digitally-enabled world, businesses need to digitally enable and transform every aspect of their operations. And they know this, with 55% of IT...

AI & Chatbots Umajin started using AI and machine visions systems to build visual chatbots back in 1998 while. The idea of adding vision, personality and character to make human computer interaction more fluid has always been an important goal. The voice recognition back in 1998 wasn’t great, but having an animated character talking really helps people connect. We did a lot of work on educational materials for kids and the...

Pavan Bahl from MouthMedia Network hosted a great panel with John Gibson from Samsung, Megan Berry from Reveal (and myself from Umajin). It was very interesting to dig into the trends that are actually driving users to repeat interactions and conversion versus those which might get a lot of attention but do not show high repeat-ability. An example of a popular cool interaction would be a custom skill for Amazon...

Umajin was privileged to share the AGA booth with two of our partners, PwC and SalesForce. This was at the huge G2E event (Global Gaming Expo) that was hosted at the Sands Expo Center. Umajin was able to demonstrate how resorts can create their own touch interfaces and visual digital agents that can utilize IoT to control lighting and HVAC. How they can incorporate wayfinding, parking and location based offers....

This event was hosted by WPP and features some amazing speakers including Paul Sweeney the Director of US Research for Bloomberg, Andy Hood Head of Emerging technologies AKQA, Michael Ross Chief Scientist for Dynamic Action to name a few. Umajin was presenting our new face of retail. The ability for companies and brands to build 24/7 visual digital agents to represent their products and services. Using natural language processing, text...

Umajin presented technology and spoke at the AGA and PwC Innovation Summit. With Umajin having a big focus in the hospitality space it was very interesting to work through some of the enormous challenges the AGA member organisations face in transforming their businesses to be more nimble and digital.